LO5: Final graphics

The first of my final graphics is the logo for the Indie Fest company. The logo was based on employment based on the fact the city is in the middle but in order to get there the idea is to make your way up the seven hills ironiclly because that is what Sheffield is based on. This is the idea of a employment ladder starting from the bottom of the hill and then making your way to the top. 

The second final graphic I have designed is a overall poster for the Indie Fest festival and this is so those the 16-24 year olds who are attending the event know some of the employers who will be attending the event and also some of the bands who will be in attandence. 

The last graphic that I have made is the ticket design for Indie Fest. I have included the logo so the ticket is recognisable to the target audience. I have used a photograph of Sheffield to establish the location and included a website and facebook page for more additional informaion on the website.  

I have also added a web banner for the website. For this I have looked at other websites such as glastonbury and Tramlines festival. On this I have dispayed key inforamtion such as the date the name of the festival and the key acts performing on stage. \  

LO4: Production plan

 

This is the production plan of when the appropriate graphic will be made. With the logo first this will allow me to then interperate this onto the other products. I believe that I have set out the correct dates for this to be made because This event will run twice one in january and one in march where the employemnt should be in full swing for the fourtch coming september where the apprecticeships and jobs can be for filled  

LO4: Legal and ethical

For some of the legal and ethical considerations that have to be put forward in order to make this event sucsessful by following these guidelines. Because their will be attendee's of children under the age of 18 I must take into consideration that all the advertisements used by companies about unsafe practicies and unfair pressure for the sales to children.

It is important the atendee's and the companies are hydrayted and there will be access to clean fresh water which will be made free. There will be also a stall which has the accessabilty to healthy and nutricious foods which includes friut and meals such as pasta available this you woulf have to pay for as this would cover the catering costs.

Becuase this event will be amied at the employment side of things I would need to make sure that every company who is attending the event must require the following of a clairity of nature of employment and buiseness oppertunity which includes the display of earnings so the young people have a clear idea of how much they earn.

LO4: Gannt chart

LO4: Evidence of editing

For the creation of the poster I have strated of with a standard photograph taken in Sheffield. I have  changed the opacity to allow for layers to then be applied on top. I have then added the logo at the top of the page and then by using CTRL T I have chnaged the size becuase when first selected it was small so this was then changed to the size I felt most aporopraite. By using the line tool this was How I have manged to get the box to how I like by changing the size of the line to a vairaible thin line and then combined all the lines together to then duplicate this and place below so I have two of them. I have then added text in the areas which are appropriate for the dates and website and along with the names of employers and bands. Then I have added in the logos and then canged the size of them to waht I see most appropriate.   

I have used adobe indesign and adobe photoshop to create my logo. In adobe indesign i have used a steelwork font to make up the work Indie Fest. I have then used theline tol and shaped it to get the angle that I would like making sure the line is thick. I have used seven circles to represent seven hils of Sheffield and the rubbed out the parts I do not need to make them into semi circles. The buildings were made by rectangles  which were then cropped bhind teI have then saved this as a PNG and then coloured in the buildings and letters and also the hills. 

LO4: Budget

In order for me to make these products I am going to need some eqiupment to make my ideas come alive and I will need.

Mac with mouse and keyboard £1200
Adobe photoshop £15.99 a month x2
Drawing pad £60

total = £1290

or by getting a proffesional to do it it may only cost around 500 pounds depnding on the time it takes but I would save money on the cost of the MAC. 

LO3: Presentation feedback

The feedback I have gained from Nick Backs from the company Human was that he liked the way I presented my idea it was clear to him what my product was about. He really did like my logo because of the way I suggested that " you are at the bottom of the hill and you have to get from the bottom to the top in the hill of employment in order to get a job'. He did also complement me on my visulas of the poster I had made for the festival because it had included a photograph of an industry road where buiness are and this would be a key to the sucess of the festival.

He did also like the colour scheme I had presented to him because I said it was about the moodswings of teenagers and how they relate to the moods of teenagers. For example red if they are feeling angry are a light blue if they wish to be ledt in peace. However I did not folloow this in my logo or other designs this was my only flaw to my idea but overall he did enjoy my presentation which from a proffesion in the industry is overwelming.

LO3:Presentation

LO2: Presentation practice pitch

As part of my improvements for this pitch I was told to include a colour scheme for my product as this would then suit my target audience and I was told to maybe include bright colours as this would attract maybe a younger audience for not only the bands but also the companies as well.

LO2: Font style ideas for choosen logo/name and rationalise digital

LO2: My production

Based on the research that I carried out for the planning I am making a poster, ticket and t-shirt for my indipendent festival for the people of Sheffield that I have chosen to do.  However this would not be complete without a logo so this is also what I am making for this campaign.

LO2: Font style ideas for choosen logo/name and rationalise drawn

LO2: Audience profile

Alex is a 23 year old lad from Sheffield and he love loves nothing more than to chill in his spare time whilst working at his local co-op. Some of the things he loves to do is play his acustic guitar. He is quite and independent person does not go out alot keeps himself to himself sort of guy. Another thing that he loves to do as a passion is photography but mainly photographing the urban streets of Sheffield taking photographs of graffiti on the wall and uses a slow shutter speed to capture the movement of a car as it goes past this is something he does at night after work.

Alex also loves to go in independent music shops in Sheffield to see what they have going records wise, not only this but also he likes to go to independent shops that sell the weird and wonderful but also have a relation to Sheffield in some way.