LO2: Font style ideas for choosen logo/name and rationalise digital

LO2: My production

Based on the research that I carried out for the planning I am making a poster, ticket and t-shirt for my indipendent festival for the people of Sheffield that I have chosen to do.  However this would not be complete without a logo so this is also what I am making for this campaign.

LO2: Font style ideas for choosen logo/name and rationalise drawn

LO2: Audience profile

Alex is a 23 year old lad from Sheffield and he love loves nothing more than to chill in his spare time whilst working at his local co-op. Some of the things he loves to do is play his acustic guitar. He is quite and independent person does not go out alot keeps himself to himself sort of guy. Another thing that he loves to do as a passion is photography but mainly photographing the urban streets of Sheffield taking photographs of graffiti on the wall and uses a slow shutter speed to capture the movement of a car as it goes past this is something he does at night after work.

Alex also loves to go in independent music shops in Sheffield to see what they have going records wise, not only this but also he likes to go to independent shops that sell the weird and wonderful but also have a relation to Sheffield in some way.

LO2: Sketches/mock ups for intended products

LO2: house style ideas for choosen logo

House style ideas 

These are the colours that I have chosen to use for my independent festival because black is a standard colour as well as white and these two put together and well the red and the black go well together so does the red and the white and then the red and the yellow go together so this will be a choice of what will look well together as a colour.

When designing my logo I will use the colours together like I have suggested and then from the ones that look the best I will use as my house style colours for the festival.

LO2: Mind map of potential names for the product

LO2: Mind map of ideas for products based in LO1